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A CPC Logistics manager holding a piece of paper talks with two truck drivers wearing yellow safety vests in a conference room.

Linnette Torres Weighs in on Driver Incentives in Transport Topics

Linnette Torres, CPC Logistics’ Director of Compliance and Recruiting, provided insights for a recent article in Transport Topics: “Fleets Eye Bonuses, Work-Life Perks Amid Driver Shortages.” The article outlines a variety of driver retention strategies companies are employing, from lifestyle improvements to maintaining open communication.

A CPC Logistics manager holding a piece of paper talks with two truck drivers wearing yellow safety vests in a conference room.

“Drivers need to feel they’re being listened to by their managers,” Linnette said in the article. “There’s always somebody that drivers can go to if there’s any concern.”

Linnette also shared that frequent driver turnover can be expensive. Onboarding one truck driver costs an average of $12,000. She said that because CPC offers competitive pay along with regular access to managers, daily time at home, career advancement opportunities, recognition programs and more, many of CPC’s drivers have remained with the company between 10 and 30 years.

Read the full Transport Topics article here.

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For more than 50 years, CPC has delivered customized fleet solutions built around the needs of our customers. From professional truck drivers and private fleet management to yard operations, freight optimization and warehouse staffing, our nationwide team provides the people, expertise and transportation intelligence needed to improve safety, service and performance.

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