Luma Brighter Learning is an award-winning learning company in the transportation industry. By using data-driven methods based on how adults retain information, Luma and its CEO, Dr. Gina Anderson, have forever changed education in the workplace.
Originally created for the higher education sector in 2008, Dr. Anderson and her co-founder were inspired to pivot Luma into the transportation industry in 2014. At this time, Dr. Anderson was observing the ways many trucking carriers were attempting to teach their new truck drivers. She recognized these employees were sitting through hours-long, generic presentations from instructors and then put behind the wheel without further guidance. When she reached out to these drivers about their training experience, she learned they did not retain most information and did not feel engaged in the learning process. Dr. Anderson knew something had to change to keep drivers safe.
“In the trucking industry, learning something the right way could mean the difference between life and death,” Dr. Anderson said. “I felt there was an opportunity to share best practices in adult learning with transportation and logistics professionals to improve the ways they deliver driver training. That is the reason Luma specializes in transportation, and I love it.”
Luma’s partnership with CPC Logistics began in September 2021 after a meeting at a National Private Truck Council event. Over the last two years the relationship has grown into a mutually beneficial collaboration that has helped CPC further improve safety, communication and compliance.
CPC uses Luma’s eNugget® learning management system platform, which offers more than a thousand micro-lessons called eNuggets® that cover orientation, driver safety training, human resources and employee training, last mile delivery, warehouse safety, and OSHA standards, as well as content for Canadian fleets. When a new driver is hired at CPC, they must complete a series of eNuggets® during their first week. If any CPC driver has an accident, they are required to review eNuggets® pertaining to that specific incident. Managers can also assign eNuggets® if they feel a driver needs to review certain procedures.
“Many companies in this space are content or training providers, but we are learning providers, and that sets us apart,” Dr. Anderson said.
Every eNugget® can be customized, which enables CPC to tailor Luma’s content in a variety of ways. For example, CPC can create simulations of environments such as distribution centers and delivery locations so drivers can familiarize themselves with places that they will be visiting on a regular basis.
“What CPC has done well is take our library of eNuggets® and make them relevant to their employees,” Dr. Anderson said. “When CPC employees log in to Luma, they can access information that is important to them, and not everyone gets it in the same way at the same time.”
Luma works to ensure the training it offers is up-to-date and compliant with industry standards. It also receives consistent feedback from learners, which helps them understand how training programs are being received. Learners can also share ideas for things they want to learn as well as request updates and changes to content.
“CPC is so committed to making sure we provide the content their drivers not only need to learn, but want to learn,” Dr. Anderson said. “Their drivers have indicated they’d like more content about topics related to health and wellness, and CPC makes sure it is delivered. This is outstanding because when you show learners you care about their training, it helps with retention.”
Dr. Anderson said Luma has helped CPC save time and money on driver training, while also enhancing safety due to improved learning outcomes.
“For a learning program to be successful, you need a company like CPC that is truly dedicated to building a culture of safety,” Dr. Anderson said. “We appreciate that CPC is such an engaged partner.”
For more information on CPC’s commitment to safety, visit this webpage.