The column, titled “How Companies can Successfully Retain Truck Drivers in a Competitive Market,” outlines how companies can maintain a fully staffed and satisfied driver workforce in a labor market defined by phenomena like the Great Resignation and quiet quitting as well as unprecedented global supply chain issues.
“In an industry that is experiencing a turnover rate exceeding 90 percent, how does a company retain drivers? As it turns out, competitive, market-based pay is just the beginning,” Adam wrote.
In addition to compensation, he said quality tools and equipment, consistent communication, work-life balance, career advancement opportunities and driver appreciation programs are key components of a good truck driver retention program.
“The market is in drivers’ favor,” Adam wrote. “They will gravitate toward the companies that value them, and in turn, those companies will enjoy the most success.”
For a custom proposal showing measurable results of what CPC can do for your company, call Adam at 262-389-7971 or send him an email at firstname.lastname@example.org.